Whenever someone has a notion of a need one of the first things they do is go online to understand their need better and look for ways to satisfy it. This first step of going online is the beginning of what is known as the Buyer’s Journey.
If you join customers as a mentor or helper on this journey and engage them with useful content, then you are more likely to attract interest in your company and its offerings.
Would you like to know more about the how to join ideal customers on their buyer’s journey? Read our Digital Marketing Essentials article.